Latosha McFarlin

I’m Latosha McFarlin, a licensed Realtor® and Mortgage Loan Originator in Florida. Originally from Miami, I’ve proudly called Jacksonville home for over 20 years. Beyond my career, I’m a mother of three amazing adult children who continue to inspire my persistence, tenacity, and drive to grow every day.

My journey into real estate began with a simple but powerful belief: homeownership is possible. I’ll never forget the day I purchased my first home—the overwhelming joy and pride I felt is something I believe everyone deserves to experience. That moment fuels my passion to help others achieve the same dream.

As both a Realtor® and MLO, I offer clients a unique advantage. Buying a home isn’t just about finding the perfect property—it’s also about qualifying for it. By understanding both sides of the process, I’m able to guide, educate, and empower my clients with clarity and confidence from start to finish.

Recently, I made the exciting decision to join La Rosa Realty, a brokerage that shares my commitment to service, education, and community empowerment. With their strong support and resources, I’m better positioned than ever to help clients achieve their homeownership goals.

Helping people achieve the dream of homeownership isn’t just my profession—it’s my purpose.